{"id":2582,"date":"2026-05-02T16:15:49","date_gmt":"2026-05-02T14:15:49","guid":{"rendered":"https:\/\/www.visual61.com\/site\/?p=2582"},"modified":"2026-07-17T21:54:39","modified_gmt":"2026-07-17T19:54:39","slug":"keywords","status":"publish","type":"post","link":"https:\/\/www.visual61.com\/site\/keywords\/","title":{"rendered":"Keywords"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><\/p>\n<div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:1497.6px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\">\n<div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.88%;--awb-width-medium:66.666666666667%;--awb-spacing-right-medium:2.88%;--awb-spacing-left-medium:2.88%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\">\n<div class=\"fusion-text fusion-text-1\"><p>Les keywords o paraules clau s\u00f3n els termes que els usuaris escriuen als cercadors com Google per trobar informaci\u00f3, productes o serveis. S\u00f3n la base de qualsevol estrat\u00e8gia de SEO i marketing digital.<\/p>\n<\/div>\n<div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;\"><\/div>\n<div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:0px;--awb-margin-bottom-small:12px;--awb-font-size:28px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:28;line-height:1;\">Qu\u00e8 s\u00f3n les keywords?<\/h2><\/div>\n<div class=\"fusion-text fusion-text-2\"><p>Les keywords permeten connectar el que busca l\u2019usuari amb el contingut de la teva web. Escollir correctament les paraules clau \u00e9s essencial per posicionar-se a Google.<\/p>\n<p>Per exemple, una empresa pot treballar termes com \u201cag\u00e8ncia de m\u00e0rqueting a Terrassa\u201d per atraure clients locals.<\/p>\n<\/div>\n<div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;\"><\/div>\n<div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:0px;--awb-margin-bottom-small:12px;--awb-font-size:28px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:28;line-height:1;\">Per a qu\u00e8 serveixen?<\/h2><\/div>\n<div class=\"fusion-text fusion-text-3\"><ul>\n<li>Atraure tr\u00e0nsit qualificat<\/li>\n<li>Millorar el SEO<\/li>\n<li>Entendre el comportament dels usuaris<\/li>\n<li>Augmentar conversions<\/li>\n<\/ul>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Les keywords o paraules clau s\u00f3n els termes que els usuaris escriuen als cercadors com Google per trobar informaci\u00f3, productes o serveis. S\u00f3n la base de qualsevol estrat\u00e8gia de SEO i marketing digital.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rank_math_title":"Keywords: Paraules Clau per al SEO | Visual61","rank_math_description":"Les keywords o paraules clau s\u00f3n els termes que els usuaris escriuen als cercadors com Google. S\u00f3n la base de qualsevol estrat\u00e8gia de SEO i m\u00e0rqueting digital.","rank_math_focus_keyword":"keywords paraules clau","footnotes":""},"categories":[24],"tags":[35],"class_list":["post-2582","post","type-post","status-publish","format-standard","hentry","category-diccionari","tag-keywords"],"_links":{"self":[{"href":"https:\/\/www.visual61.com\/site\/wp-json\/wp\/v2\/posts\/2582","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.visual61.com\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.visual61.com\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.visual61.com\/site\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.visual61.com\/site\/wp-json\/wp\/v2\/comments?post=2582"}],"version-history":[{"count":6,"href":"https:\/\/www.visual61.com\/site\/wp-json\/wp\/v2\/posts\/2582\/revisions"}],"predecessor-version":[{"id":3110,"href":"https:\/\/www.visual61.com\/site\/wp-json\/wp\/v2\/posts\/2582\/revisions\/3110"}],"wp:attachment":[{"href":"https:\/\/www.visual61.com\/site\/wp-json\/wp\/v2\/media?parent=2582"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.visual61.com\/site\/wp-json\/wp\/v2\/categories?post=2582"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.visual61.com\/site\/wp-json\/wp\/v2\/tags?post=2582"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}