{"id":2785,"date":"2026-05-24T21:04:19","date_gmt":"2026-05-24T19:04:19","guid":{"rendered":"https:\/\/www.visual61.com\/site\/?p=2785"},"modified":"2026-07-17T21:54:57","modified_gmt":"2026-07-17T19:54:57","slug":"ia-generativa","status":"publish","type":"post","link":"https:\/\/www.visual61.com\/site\/ia-generativa\/","title":{"rendered":"IA Generativa"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:1497.6px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.88%;--awb-width-medium:66.666666666667%;--awb-spacing-right-medium:2.88%;--awb-spacing-left-medium:2.88%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>La IA generativa \u00e9s una branca de la intel\u00b7lig\u00e8ncia artificial capa\u00e7 de crear contingut nou \u2014text, imatges, \u00e0udio o v\u00eddeo\u2014 a partir d&#8217;instruccions donades per un usuari.<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;\"><\/div><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:0px;--awb-margin-bottom-small:12px;--awb-font-size:28px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:28;line-height:1;\">Qu\u00e8 \u00e9s la IA Generativa?<\/h2><\/div><div class=\"fusion-text fusion-text-2\"><p>A difer\u00e8ncia de la IA tradicional, que analitza o classifica dades existents, la IA generativa crea contingut original. Ho fa gr\u00e0cies a models entrenats amb grans volums d&#8217;informaci\u00f3 que aprenen patrons i els utilitzen per generar respostes noves i coherents.<\/p>\n<p>Exemples coneguts s\u00f3n ChatGPT per a text, Midjourney per a imatges o Suno per a m\u00fasica.<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;\"><\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:0px;--awb-margin-bottom-small:12px;--awb-font-size:28px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:28;line-height:1;\">Per a qu\u00e8 serveix?<\/h2><\/div><div class=\"fusion-text fusion-text-3\"><ul>\n<li>Crear continguts de m\u00e0rqueting de forma r\u00e0pida<\/li>\n<li>Generar imatges i gr\u00e0fics per a campanyes<\/li>\n<li>Personalitzar missatges a escala<\/li>\n<li>Accelerar processos creatius i editorials<\/li>\n<\/ul>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;\"><\/div><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:0px;--awb-margin-bottom-small:12px;--awb-font-size:28px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:28;line-height:1;\">IA Generativa en les empreses<\/h2><\/div><div class=\"fusion-text fusion-text-4\"><p>Cada vegada m\u00e9s empreses integren la IA generativa en els seus fluxos de treball per reduir costos, augmentar la productivitat i mantenir-se competitives. En m\u00e0rqueting, permet produir m\u00e9s contingut de qualitat en menys temps, mantenint la coher\u00e8ncia de marca.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>La IA generativa \u00e9s una branca de la intel\u00b7lig\u00e8ncia artificial capa\u00e7 de crear contingut nou \u2014text, imatges, \u00e0udio o v\u00eddeo\u2014 a partir d&#8217;instruccions donades per un usuari.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rank_math_title":"IA Generativa: Qu\u00e8 \u00e9s i per a qu\u00e8 serveix | Visual61","rank_math_description":"La IA generativa \u00e9s una branca de la intel\u00b7lig\u00e8ncia artificial capa\u00e7 de crear contingut nou \u2014text, imatges, \u00e0udio o v\u00eddeo\u2014 a partir d'instruccions d'un usuari.","rank_math_focus_keyword":"IA generativa","footnotes":""},"categories":[24],"tags":[42,37,41],"class_list":["post-2785","post","type-post","status-publish","format-standard","hentry","category-diccionari","tag-ia-generativa","tag-intelligencia-artificial","tag-marqueting-digital"],"_links":{"self":[{"href":"https:\/\/www.visual61.com\/site\/wp-json\/wp\/v2\/posts\/2785","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.visual61.com\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.visual61.com\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.visual61.com\/site\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.visual61.com\/site\/wp-json\/wp\/v2\/comments?post=2785"}],"version-history":[{"count":3,"href":"https:\/\/www.visual61.com\/site\/wp-json\/wp\/v2\/posts\/2785\/revisions"}],"predecessor-version":[{"id":3122,"href":"https:\/\/www.visual61.com\/site\/wp-json\/wp\/v2\/posts\/2785\/revisions\/3122"}],"wp:attachment":[{"href":"https:\/\/www.visual61.com\/site\/wp-json\/wp\/v2\/media?parent=2785"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.visual61.com\/site\/wp-json\/wp\/v2\/categories?post=2785"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.visual61.com\/site\/wp-json\/wp\/v2\/tags?post=2785"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}