{"id":2790,"date":"2026-05-24T21:04:27","date_gmt":"2026-05-24T19:04:27","guid":{"rendered":"https:\/\/www.visual61.com\/site\/?p=2790"},"modified":"2026-07-17T21:55:10","modified_gmt":"2026-07-17T19:55:10","slug":"chatbot","status":"publish","type":"post","link":"https:\/\/www.visual61.com\/site\/chatbot\/","title":{"rendered":"Chatbot"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:1497.6px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.88%;--awb-width-medium:66.666666666667%;--awb-spacing-right-medium:2.88%;--awb-spacing-left-medium:2.88%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>Un chatbot \u00e9s un programa inform\u00e0tic que simula converses humanes per atendre autom\u00e0ticament consultes d&#8217;usuaris a trav\u00e9s de text o veu.<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;\"><\/div><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:0px;--awb-margin-bottom-small:12px;--awb-font-size:28px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:28;line-height:1;\">Qu\u00e8 \u00e9s un Chatbot?<\/h2><\/div><div class=\"fusion-text fusion-text-2\"><p>Els chatbots poden ser simples \u2014basats en regles i respostes predefinides\u2014 o avan\u00e7ats, impulsats per intel\u00b7lig\u00e8ncia artificial capa\u00e7os d&#8217;entendre el context i mantenir converses naturals. S&#8217;integren habitualment en webs, apps de missatgeria com WhatsApp o plataformes d&#8217;atenci\u00f3 al client.<\/p>\n<p>Avui en dia, molts chatbots utilitzen models de llenguatge com GPT o Claude per oferir respostes molt m\u00e9s humanes i precises.<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;\"><\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:0px;--awb-margin-bottom-small:12px;--awb-font-size:28px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:28;line-height:1;\">Per a qu\u00e8 serveix?<\/h2><\/div><div class=\"fusion-text fusion-text-3\"><ul>\n<li>Atendre clients les 24 hores del dia<\/li>\n<li>Respondre preguntes freq\u00fcents de forma autom\u00e0tica<\/li>\n<li>Qualificar leads i captar dades de contacte<\/li>\n<li>Guiar l&#8217;usuari durant el proc\u00e9s de compra<\/li>\n<\/ul>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;\"><\/div><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:0px;--awb-margin-bottom-small:12px;--awb-font-size:28px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:28;line-height:1;\">Chatbots en m\u00e0rqueting digital<\/h2><\/div><div class=\"fusion-text fusion-text-4\"><p>En l&#8217;\u00e0mbit del m\u00e0rqueting, els chatbots s&#8217;utilitzen per millorar l&#8217;experi\u00e8ncia de l&#8217;usuari, reduir el temps de resposta i augmentar les conversions. Un chatbot ben configurat pot ser el primer punt de contacte amb un client potencial i marcar la difer\u00e8ncia entre una venda i un rebot.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Un chatbot \u00e9s un programa inform\u00e0tic que simula converses humanes per atendre autom\u00e0ticament consultes d&#8217;usuaris a trav\u00e9s de text o veu.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rank_math_title":"Chatbot: Qu\u00e8 \u00e9s i com funciona | Visual61","rank_math_description":"Un chatbot \u00e9s un programa inform\u00e0tic que simula converses humanes per atendre autom\u00e0ticament consultes d'usuaris a trav\u00e9s de text o veu.","rank_math_focus_keyword":"chatbot","footnotes":""},"categories":[24],"tags":[40,47,37,41],"class_list":["post-2790","post","type-post","status-publish","format-standard","hentry","category-diccionari","tag-automatitzacio","tag-chatbot","tag-intelligencia-artificial","tag-marqueting-digital"],"_links":{"self":[{"href":"https:\/\/www.visual61.com\/site\/wp-json\/wp\/v2\/posts\/2790","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.visual61.com\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.visual61.com\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.visual61.com\/site\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.visual61.com\/site\/wp-json\/wp\/v2\/comments?post=2790"}],"version-history":[{"count":3,"href":"https:\/\/www.visual61.com\/site\/wp-json\/wp\/v2\/posts\/2790\/revisions"}],"predecessor-version":[{"id":3132,"href":"https:\/\/www.visual61.com\/site\/wp-json\/wp\/v2\/posts\/2790\/revisions\/3132"}],"wp:attachment":[{"href":"https:\/\/www.visual61.com\/site\/wp-json\/wp\/v2\/media?parent=2790"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.visual61.com\/site\/wp-json\/wp\/v2\/categories?post=2790"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.visual61.com\/site\/wp-json\/wp\/v2\/tags?post=2790"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}