{"id":2803,"date":"2026-05-27T10:09:48","date_gmt":"2026-05-27T08:09:48","guid":{"rendered":"https:\/\/www.visual61.com\/site\/social-selling\/"},"modified":"2026-07-17T21:55:21","modified_gmt":"2026-07-17T19:55:21","slug":"social-selling","status":"publish","type":"post","link":"https:\/\/www.visual61.com\/site\/social-selling\/","title":{"rendered":"Social Selling"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:1497.6px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.88%;--awb-width-medium:66.666666666667%;--awb-spacing-right-medium:2.88%;--awb-spacing-left-medium:2.88%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>El social selling \u00e9s l&#8217;estrat\u00e8gia de venda que utilitza les xarxes socials per identificar, connectar i construir relacions de confian\u00e7a amb clients potencials, en lloc de rec\u00f3rrer a t\u00e8cniques de venda intrusives.<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;\"><\/div><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:0px;--awb-margin-bottom-small:12px;--awb-font-size:28px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:28;line-height:1;\">Qu\u00e8 \u00e9s el Social Selling?<\/h2><\/div><div class=\"fusion-text fusion-text-2\"><p>El social selling no \u00e9s vendre directament a les xarxes socials, sin\u00f3 construir una pres\u00e8ncia i una reputaci\u00f3 que generin oportunitats de negoci de forma natural. Consisteix a compartir contingut de valor, interactuar amb la comunitat i posicionar-se com a referent en el sector per atraure clients sense haver de perseguir-los.<\/p>\n<p>LinkedIn \u00e9s la plataforma per excel\u00b7l\u00e8ncia del social selling en l&#8217;\u00e0mbit B2B, mentre que Instagram o TikTok dominen en el segment B2C.<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;\"><\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:0px;--awb-margin-bottom-small:12px;--awb-font-size:28px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:28;line-height:1;\">Per a qu\u00e8 serveix?<\/h2><\/div><div class=\"fusion-text fusion-text-3\"><ul>\n<li>Generar leads de forma org\u00e0nica i no intrusiva<\/li>\n<li>Construir relacions de confian\u00e7a amb clients potencials<\/li>\n<li>Reduir el cicle de venda gr\u00e0cies a la credibilitat pr\u00e8via<\/li>\n<li>Posicionar professionals i empreses com a referents del sector<\/li>\n<\/ul>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;\"><\/div><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:0px;--awb-margin-bottom-small:12px;--awb-font-size:28px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:28;line-height:1;\">Social Selling i la IA<\/h2><\/div><div class=\"fusion-text fusion-text-4\"><p>La intel\u00b7lig\u00e8ncia artificial ha potenciat el social selling permetent analitzar el comportament dels usuaris a les xarxes, identificar el moment \u00f2ptim per contactar un lead i personalitzar els missatges a escala. Eines com LinkedIn Sales Navigator, combinades amb IA, permeten als equips de vendes ser molt m\u00e9s precisos i eficients en la seva prospecci\u00f3.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>El social selling \u00e9s l&#8217;estrat\u00e8gia de venda que utilitza les xarxes socials per identificar, connectar i construir relacions de confian\u00e7a amb clients potencials, en lloc de rec\u00f3rrer a t\u00e8cniques de venda intrusives.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rank_math_title":"Social Selling: Estrat\u00e8gia de Venda a Xarxes | Visual61","rank_math_description":"El social selling \u00e9s l'estrat\u00e8gia de venda que utilitza les xarxes socials per identificar, connectar i construir relacions de confian\u00e7a amb clients potencials.","rank_math_focus_keyword":"social selling","footnotes":""},"categories":[24],"tags":[41,34,49,51,50],"class_list":["post-2803","post","type-post","status-publish","format-standard","hentry","category-diccionari","tag-marqueting-digital","tag-sem","tag-social-selling","tag-vendes","tag-xarxes-socials"],"_links":{"self":[{"href":"https:\/\/www.visual61.com\/site\/wp-json\/wp\/v2\/posts\/2803","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.visual61.com\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.visual61.com\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.visual61.com\/site\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.visual61.com\/site\/wp-json\/wp\/v2\/comments?post=2803"}],"version-history":[{"count":3,"href":"https:\/\/www.visual61.com\/site\/wp-json\/wp\/v2\/posts\/2803\/revisions"}],"predecessor-version":[{"id":3136,"href":"https:\/\/www.visual61.com\/site\/wp-json\/wp\/v2\/posts\/2803\/revisions\/3136"}],"wp:attachment":[{"href":"https:\/\/www.visual61.com\/site\/wp-json\/wp\/v2\/media?parent=2803"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.visual61.com\/site\/wp-json\/wp\/v2\/categories?post=2803"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.visual61.com\/site\/wp-json\/wp\/v2\/tags?post=2803"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}